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Mark Zuckerberg presents here the new project of his company, point out as mobile internet’s successor : The Metaverse.

« As we all might know, the Internet became faster, became much more visual. We’ve gone from dekstop to web to phones, from text to photos to video .

Good approach to introduce a spectacular innovation described as mainstream way to interact of tomorrow.

The project is presented as a revolutionary way to experience ‘’the world’’ with the even greater richness. Virtual interactions will be « even more immersive, more vivid » and will « deliver the deep feeling of presence. »

Throughout 5 AR and VR experiences, people will fully enjoy working, online gaming and training right in their living room.

The first question that came to me is why one of the web Giants wants to create a way to get together and socialize virtually in every moments of your life whereas you will never be better interacting with people than in the real world ?

Is it a way to collect more and more informations about users within the different fields they will experience in the Metaverse – such as get together with friends, with family, work, learn, play , shop, create…or a way to create a new digital empire that will enable Meta to gain more and more money troughout the new digital ecosystem they are creating based on developers all around the world and research programs they’ve already launched ?

Be that as it may, this information arouses some perplexity when you know that in 2019 Facebook has been convicted in the U.S.A to a several million dollar fine being accused of having shared with far too much generosity the personal data of its users with third parties.

Facebook main defence argument was that even if people only share their information with a small group of friends, they are on a social network and do not have to complain that the company shares this information with an almost unlimited audience. (source : Les Echos) An argument that let us perplexed when you discover splendorous Metaverse programs dealing with AR and VR in the filed of work, hobbie, shopping, gaming even learning.

We won’t ignore that Mark and his team is full of good intentions, just like privacy and safety verse could prove…

Lets get back to Meta new baby : the Metaverse, described as the best way to socialize and get together ! The favorite working field of Metaverse in this video is clearly avatars, and more precisely how they find the way to take them back to more reality.

The project, named Cambria, is working on a 3D representation of you, that will be built on direct interaction with your face, your expressions that will be instantly projected on 3D avatar.

In order to represent everyone in this world, they in priority work on a full range of avatar personalization such as skin tone, hairdress, clothes, make-up, tattoos. Mark insists on the fact that everyone could identify with his avatar, very important if you want to reach a wider range of customers !

Theses innovations come along with the NFT’s, A non-fungible token which is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded.

In this way, Mark already pointed out the interest of interoperability in different ecosystems, i.e the polo you bought for your training session on FIT xr will be available for your online gaming session. A wonderful world made of AR and VR derived devices and acccessories.

Indeed, one of the new item is the VR Headset that you will be able to wash. Imagine a deep 28 minutes tennis match and you are all sweating. You don’t even need to put off your Metaverse headset to wash your face, clever ! or just a little piggy…

Thanks to Rayban glasses, you will be able to teleport not only in any place but at any time. Though, for a History homework, meet up at prehistory. Dinosaurs won’t have any secret for you anymore ! Only drawback, among this profusion of creativity and VR, the price of the beloved glasses : $ 299.

And that not all, in order to add grist to the mill, Meta already decided to invest 150 million dollars to train the next generation of creators to build immersive learning content and increase access to devices.

Mark has the ambition to give more job opportunity for people all over the world. He has the willing to enable to everyone to become a developer in his own country, from his desktop and to get a reasonable salary…We might ask him how many universes or game should be created to compose a reasonable salary in nowadays society.

This Meta promotional spot mainly relies on the big changes that have occurred for 2 years in our society. Does ‘Remotely’ could become a way of life ? Not sure but it appears to be the Meta guideline for this 1h17 video through vivid experiences presentation from the Galactic meeting to Online merchandising, thought for every aspect of one person’s life.

This recruitment campaign presses down crucial points such as remote working, meeting friends from the other part of the world, rich education when you come from a difficult background, create links with fans for artists and even the environment to convince people that the metaverse will be the best way to interact tomorrow.

Indeed, Mark assures that using Horizons Workrooms for remote meetings will enable collaborators « to take one less business flight every year … and that this is the least we can do for the environment. »

Very surprising when you know that the digital industry pollutes as much as aviation. Without speaking about all the components, dozens of metals from all over the world that will be needed for devices enabling such immersive and vivid experiences, not sure that these extractions are very environmentally friendly.  

On the economical hand, the Meta digital ecosystem imagined could be a new way of excluding people and let them aside a virtual game they won’t be able to afford.

Beloved developers and creators will at the mercy of a system preventing them from belonging to any working legislation.

Through this spot worthy of a video game production, Mark is speaking with humility and openness about how millions of creators and developers could participate to make his company evolve and make him even greater richer, good work !

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